The Joneses Are Not Your Customers
Want to know how to make your customers happy? Here's how: Organizational culture should produce agents who create the experience customers want. Product quality, pricing and customer service should align with what the customers hope to acquire from the brand. And performance should be measured based on the expectations the customers have for the brand’s delivery. Discover more tips here.
The business rule to "keep up with the Joneses" might be detrimental in the world of customer management.